Ferrari launches first electric supercar, $640,000 glass-heavy Luce designed by Jony Ive
Ferrari unveiled the Luce, its first fully electric vehicle, on May 25th in Rome with design by Apple's former chief designer Jony Ive and his creative studio LoveFrom. The luxury automaker is charging 550,000 euros, roughly 640,000 dollars, for what it calls a game-changer that represents a significant departure from Ferrari's traditional design DNA. The glass-domed supercar features five seats, four doors, and accelerates from zero to 60 miles per hour in under two and a half seconds despite its focus on aerodynamic efficiency over range. The vehicle's upper half is made entirely of glass supplied by Corning, while the interior emphasizes mechanical buttons and controls over touchscreens, combining digital and analog interfaces. The launch provoked mixed reactions, with Ferrari shares falling around 6 percent on market concerns about weak EV demand, though company leadership framed the Luce as a strategic choice to lead automotive innovation rather than a response to industry pressure.
Key facts
- Starting price is 550,000 euros in Italy, equivalent to approximately $640,000
- The Luce accelerates from 0 to 60 mph in less than 2.5 seconds and exceeds 190 mph top speed
- Ferrari shares dropped approximately 6 percent following the launch announcement
- The Luce is Ferrari's first production vehicle with five seats and four doors
- The car's entire upper half and many fittings are made of glass supplied by Corning
- The electric drivetrain uses four motors with one assigned to each wheel, totaling 1,035 horsepower
- The vehicle has an estimated range of approximately 330 miles on a full charge
- The interior emphasizes mechanical controls with a steering wheel machined from 100 percent recycled aluminum
Limits of this briefing
Coverage available is primarily from centrist and tech-focused outlets; limited perspective from traditional automotive or luxury market specialists. Long-term market reception remains unclear as the vehicle is not yet in production.
Sources
- WSJ/MSN: Ferrari launches $640,000, Jony Ive-designed, glass-clad electric speedster Centre
- Yahoo Finance: Ferrari announces Luce, its new $640,000 EV designed by Jony Ive, 'to test something completely different' Centre
- CNN Business: Ferrari unveils its first electric car - and it comes with a $640,000 price tag Centre
- Dezeen: Ferrari launches first electric car by Jony Ive and Marc Newson Centre
- The Weekly Driver: Ferrari Luce: The First Electric Ferrari Arrives at €550,000 With 60 New Patents and a Reception Maranello Didn't Plan For Centre