Atlanta tops global OnlyFans spending per capita; NYC leads in total dollars
New data from OnlyGuider's 2025 analysis reveals surprising patterns in global OnlyFans spending. While New York City leads in absolute dollars at 87 million dollars, Atlanta dominates when adjusted for population, with residents spending 525,000 dollars per 10,000 adults—nearly double the second-place city of Orlando. Americans spent approximately 2.63 billion dollars on the platform in 2025, nearly five times the spending of the United Kingdom, the second-largest market globally. Florida cities including Orlando and Miami rank in the top five per-capita spenders, while larger metros like Los Angeles and Chicago spend more total dollars but rank lower per resident. The data distinguishes between two metrics: absolute spending, which favors large population centers, and per-capita spending, which reveals intensity of consumption. Experts attribute the variation to factors including creator ecosystems, nightlife culture, younger demographics, and privacy preferences that vary by city.
Key facts
- New York City leads globally in total OnlyFans spending with $87.2 million in 2025, followed by Los Angeles with $71 million
- Atlanta leads globally in per-capita spending at $525,476 per 10,000 residents, more than double second-place Orlando at $466,430
- Americans spent $2.63 billion on OnlyFans in 2025, nearly 5 times the $531 million spent in the United Kingdom
- Global OnlyFans revenue reached $7.2 billion in 2025, up from $6.6 billion in 2024
- Top 5 U.S. cities by per-capita spending: Atlanta, Orlando, Salt Lake City, Miami, and Minneapolis
- Top 5 U.S. cities by total spending: New York City, Los Angeles, Chicago, Houston, and Denver
How different outlets framed it
Left-leaning coverage: Left-leaning outlets frame OnlyFans spending as part of a legitimate creator economy, emphasizing that many creators are women, single mothers, and marginalized workers who have been excluded from traditional employment. These sources highlight that the platform represents economic freedom and autonomy in a landscape of low wages and high rent, and note that despite legislative crackdowns, American spending continues to grow.
Right-leaning coverage: Right-leaning outlets note that top per-capita spending states are predominantly Democrat-led and frame the trend as reflecting moral concerns or societal issues. The Conservative Institute headline specifically highlights federal workers using the platform during office hours, using this as a framing device to suggest workplace productivity issues.
Limits of this briefing
All spending figures are estimates based on OnlyGuider's proprietary model using search volume, financial filings, and forecasting algorithms—not direct transaction data from OnlyFans. OnlyFans itself does not publicly disclose city-level spending data. The analysis relies on search intent data which may not perfectly capture actual purchasing behavior, and some reports show conflicting per-capita figures suggesting methodological variations.
Sources
- CBS News Atlanta: Atlanta spent $26.2M on OnlyFans in 2025 — and just became the #1 city in the world for per-capita spending Centre
- Riverfront Times: Americans are Spending HOW Much on OnlyFans? Left
- Conservative Institute: OnlyFans spending soars among D.C. workers during office hours, tracking data finds Right
- Yahoo Finance: These cities spent the most on OnlyFans last year. Atlanta ranks first Centre
- Grit Daily: Inside OnlyFans' $7.8 Billion Economy: The Cities and States Driving Fan Spending Centre