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Economy

Bitcoin's Biggest Corporate Holder Sells $216M in Record Liquidation

7 July 2026 · Source balance: Slightly Right of Centre

Strategy Inc., the world's largest corporate holder of Bitcoin with over 843,000 coins, announced on July 7 that it sold 3,588 Bitcoin worth approximately 216 million dollars between June 29 and July 5. This was the company's largest Bitcoin sale since beginning its accumulation strategy in 2020, executed at an average price of roughly 60,000 dollars per coin. The sale funds preferred dividend payments on Strategy's Digital Credit securities and replenishes cash reserves, which now stand at 2.55 billion dollars. The move marks a significant shift from founder Michael Saylor's previous pledge never to sell Bitcoin, which he once called essential strategy. The sale was completed under a newly announced Digital Credit Capital Framework that authorizes up to 1.25 billion dollars in total Bitcoin sales. Bitcoin initially dipped below 62,000 dollars on the announcement but recovered to above 63,000 dollars by day's end, and Strategy shares fell roughly 2 percent in premarket trading.

Key facts

  • Strategy sold 3,588 Bitcoin for $216 million between June 29 and July 5, 2026
  • The sale is Strategy's largest Bitcoin liquidation since starting its buy-and-hold program in 2020
  • Bitcoin was sold at an average price of approximately $60,000 per coin, below the company's cost basis of roughly $75,000 per coin
  • Strategy's remaining Bitcoin holdings total 843,775 BTC worth approximately $52 billion
  • Cash reserves increased to $2.55 billion, enough for approximately 17 months of dividend coverage
  • The company authorized a $1.25 billion total Digital Credit Capital Framework allowing further Bitcoin sales
  • Bitcoin price recovered from initial decline to trade around $63,000 by end of day, up roughly 2% from premarket lows

How different outlets framed it

Right-leaning coverage: Crypto-focused and libertarian-leaning outlets emphasize Saylor's broken promise and suggest this signals weakness in the "never sell" thesis that formed the company's investment case. Bitcoin Magazine and crypto publications frame this as a retreat from the accumulation doctrine and a potential signal of financial pressure on the leveraged Bitcoin holdings strategy.

Limits of this briefing

This story involves technical financial structures (preferred dividend securities and leverage) that may be unfamiliar to general audiences. Most reporting focuses on corporate finance and market mechanics rather than the underlying fundamental Bitcoin investment thesis. Left-leaning perspectives emphasizing regulatory or systemic risk concerns were not prominently found in available sources.

Sources

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